Recently, Oprah Winfrey gave the Amazon Kindle her seal of approval. The people at Amazon have to be pretty excited about this.
Having an Oprah sticker on your product means your product gets sold. Will this work for the Amazon Kindle? It may or may not. On the one hand, the Kindle ties in nicely with the fact that Oprah usually suggests books to her audience--although, the Kindle is an e-book reader.
On the other hand, the Kindle is a lot more expensive than a paperback book or most of the other products Oprah promotes and the ebook reader may not fit in perfectly with her demographic, but you still have to figure this will sell a few kindles.
Read more about Oprah and the Kindle.
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